Your Attitude Is Showing :: Business Marketing

Your Attitude Is Showing: A Primer of Human Relations I enjoyed reading "Your Attitude Is Showing" a great deal more than I expected to. I normally hate to read because I am not very good at it, and I am usually uninterested in the subject. I found that this book to be quite easy to read. The language that the authors used was very easy to understand. Also, it was divided into many chapters with many sections in each chapter. This made it easy for me to keep my attention on the book. When reading I normally become tired and bored, but I was able to focus well on this book. The content of the book also helped keep me interested. I felt that the authors addressed many important points throughout the book. Though I knew much of the information discussed, I also learned a lot from it. This is why I enjoyed the book the most, because it taught me things that I will use, and that are very important for how successful my life is, professionally and personally. Key Points When reading this book I found there to be many important points that were addressed in each chapter. I found three points in particular to be more valuable to me than the others. The first key point that I found was in chapter 2. â€Å"All organizations are built around people. And when you build healthy relationships with your fellow workers and supervisors, you open doors that would otherwise be closed.† I found this statement to be very interesting. This section went on to explain how knowledge of a particular job is not all that is important to succeed in a career. I had previously not realized this in my life, even though I have had personal experiences that reflect this. I was recently offered a management position at my current job. I thought that it was strange because I had relatively no experience working in retail, and I had only been working with the company for a few months. But after reading this section I realized that, most likely, the reason why they off ered me the job was because of the strong relationships I had developed with my supervisors and co-workers in such a short period of time. From now on I plan on keeping this point in mind whenever I begin a new job. The second key point that I found was discussed in chapters 3 and 4.

Macbeth: Post Traumatic Essay

Throughout the story, Macbeth seems to show symptoms of Post Traumatic Stress Disorder. Post traumatic Stress Disorder is an emotional illness that usually develops as a result of a terribly frightening, life-threatening, or otherwise highly unsafe experience. He starts experiencing terrifying events after he became a murder. Macbeth’s problem of experiencing symptoms of Post Traumatic Stress Disorder, when first killed the traitor in the beginning of the Act 1, Scene 2. Macbeth does suffer from PTSD and throughout the story, Macbeth show more symptoms of PTSD, dealing with the death of the traitor, Death of Duncan, and Banquo. In the first act, Macbeth is a soldier in the army. In the Act 1, Scene 2, the captain explains to the king, that Macbeth has killed the traitor. â€Å"Which smoked with bloody execution, like valor’s minion carved out his passage till he faced the slave; which nevr shook hands, nor bade farewell to him, till he unseamed him from the nave to the chops† (Act 1 Scene 2: 18-22). The killing of the traitor was the start of Macbeth’s killing spree, also the start of the post traumatic stress disorder. The way Macbeth killed the soldier, was very gruesome. The gory, intense event shocked Macbeth and left a horrible image in his head. Dr. Roxanne Dryden Edwards says â€Å"People who are exposed to war combat have been diagnosed with PTSD†. After that death, Macbeth’s next victim was King Duncan, so Macbeth could become king. Macbeth kills King Duncan, so he could become king. After the death of King Duncan, Macbeth enters the room, where Lady Macbeth is. His hands covered in blood, meaning that he has completed the deed of killing Duncan. â€Å"I have done the deed. Didst thou not hear a noise? † Dr. Roxanne Dryden Edwards, a person who has PTSD, will experience hallucination. † (Act 2, Scene 2). After the death of Duncan, Macbeth is unable to sleep. In the story, Since Macbeth killed Duncan in his sleep; it also means that Macbeth can’t sleep neither. â€Å"Since it cried â€Å"Sleep no more! † to all the house: â€Å"Glamis hath murdered sleep, and therefore Cawdor shall sleep no more: Macbeth shall sleep no more. † (Act 2, Scene 2: 40- 42). The symptom of PTSD is that after a terrifying event, the person will not be able to sleep. Dr. Roxanne Dryden Edwards says PTSD symptoms are chronic physical signs of hyper arousal, including sleep problems, trouble concentrating, irritability, anger, poor concentration. After the death of Duncan, Banquo was next line for death row, for knowing who killed Duncan. During Act 3 Scene 1, Macbeth talks to two murderers about killing Banquo. Banquo knows that Duncan’s murderer was Macbeth. Macbeth hired two murderers to kill Banquo, so Banquo would not tell anyone. † Have you considered of my speeches? Know that it was he in the times past, which held you so under fortune, which you thought had been our innocent self: this I made good to you in our last conference ;†( Act 3, Scene 1) The two murderers agree to kill Banquo, because if they didn’t follow Macbeth’s order, they would be killed themselves. Macbeth is being manipulative the reason why is that Dr. Roxanne Dryden Edwards says â€Å" PTSD causes a person to paranoid and not want to be around anyone. † After the death of Banquo, Macbeth started hallucinating as if he was seeing Banquo’s ghost. â€Å" Avaunt! And quit my sight! Let the earth hide thee! Thy bones are marrowless, thy blood is cold; thou hast no speculation in those eyes, which thou dost glare with. † Hallucinating is a symptom of PSTD, usually recurrent re-experiencing of the trauma, for example, troublesome memories, flashbacks that are usually caused by reminders of the traumatic events, recurring day mares about the trauma. Macbeth does suffer from PTSD and throughout the story; Macbeth shows more symptoms of PTSD, dealing with the death of the traitor, death of Duncan, and Banquo. Macbeth did have PSTD. Proving that all of the events that Macbeth was involved in all of the tragic. For the death of the traitor, that was the spark of Macbeth’s major killing spree. Next was the King Duncan’s death and finally was Banquo’s death. Each of these tragic events was the cause of Macbeth having PTSD. Every one of those deaths, increase the killing and made Macbeth go insane leading to his death. Isn’t better to show your true colors, than be black and white?

Minimum Wage The Cause of Poverty - Free Essay Example

Sample details Pages: 3 Words: 802 Downloads: 6 Date added: 2019/05/07 Category Law Essay Level High school Tags: Minimum Wage Essay Did you like this example? A mother of three travels to work each day but still struggles to provide for her children on a salary of $7.25 an hour. This is because she works for minimum wage. When people think about minimum wage they think about teens working but never do they think about the adults that work on this salary.When people start to think about these parents working on minimum wage they start to think about how the children live. Don’t waste time! Our writers will create an original "Minimum Wage The Cause of Poverty" essay for you Create order Most times the children live in poverty and are barely able to afford clothes or food. Saying this, minimum wage should be brought to $15 an hour so that parents can provide for their families.   Raising the minimum wage would help families of five live on a full-time minimum wage and not have to raise their children in poverty. Jason Furman states that Even with a $7.25-an-hour minimum wage, a family of five with a full-time, minimum-wage earner that receives food stamps and the refundable tax credits would fall $1,139 below the poverty line in 2009.( Raising the Minimum Wage Will Reduce Poverty) This shows that even when the price of minimum wage was raised from $5.15 to $7.95 Americans were still struggling to stay above the poverty line. This it is only in 2009 with legislation not indexing the wage for inflation families will fall even lower under the poverty line because inflation will erode the value of minimum wage., says Jason. (Raising the Minimum Wage Will Reduce Poverty). With that being said the wage would have to be raised again to a higher amount for any family to be above the poverty line. Knowing this information having minimum wage raised to $15 an hour with help families in the long run even with inflation.  More Americans work on minimum wage than those who dont and out of those people, most are adult women. According to the U.S. Census Bureaus Current Population Survey, tipped workers on minimum wage are overwhelmingly women, many of whom are supporting families. Overall, women make up sixty-two percent of tipped workers and seventy-two percent of waitresses and waiters one of the largest groups of tipped workers (A High Minimum Wage). As a result, most women are unable to support their families because they work on such a low wage. Overall, the family poverty rate for waitresses and waiters is 14.9 percent almost three times the rate for the workforce as a whole. And the rates are even higher for tipped workers as a whole since their wages are lower than those of waitresses and waiters ( A High Minimum Wage). Showing that most people who work on minimum wage are in poverty. With that said raising the wage would lower the percentage of people working on minimum wage in poverty.  People in America are even homeless and still, have jobs. A 1998 survey of Baltimores homeless found that 17% of those surveyed were employed and approximately 46% had lost their jobs within the previous year (The Homeless). Showing that even when some people have jobs that can not make enough to even buy a house for there family.Inadequate wages put housing out of reach for many workers. Working homeless people report that their incomes are not sufficient to afford a familys basic living needs ( The homeless). Even when people get jobs to try and make a living it is not enough to get a home so they are not homeless.  Ã‚  With this evidence, most would feel it is needed to raise minimum wage yet others still believe the price of minimum wage now is better for families of four and would actually affect them if it was raised because they will get fewer food stamps. Even though this could be true most families now still struggle to support their families even with welfare and food stamps. It is said that the increase would mean an additional $4,200 in annual earnings for a full-time, minimum-wage worker. It also would automatically trigger $1,140 in increases in the familys EITC and refundable Child Tax Credit, enough to roughly offset the decrease in the familys food stamp benefits resulting from the increase in the familys cash income. As a result, the family would be lifted five percent above the poverty line, instead of being 11 percent below the poverty line in 2009, as it would be under current law(Raising the Minimum Wage Will Reduce Poverty). This proves that even though raising the wage would reduce food stamp prices the result is still higher than it is now.  Ã‚  Families and citizens of America struggle every day working on minimum wage trying to provide for themselves and others. People need to make efforts to raise this wage so that the number of people homeless can be lowered. If this is done people will be more productive and put more effort into their work because they are earning more money.

The Supreme Court Case of Brentwood Academy v. Tennessee...

Brentwood Academy v. Tennessee Secondary School Athletic Association Throughout the years, many Amendments to the Constitution have been created. The first Ten Amendments, the Bill of Rights, were added to the Constitution in 1791. These Amendments guaranteed citizens certain privileges that the government could not take away. The First Amendment guarantees U.S. citizen’s five equally important rights. First, it gives us the freedom to criticize the government openly. Second, it prevents us from being forced to print only what the government wants in the newspaper. Third, the First Amendment inhibits the government from establishing an official religion. Fourth, it allows us to come together publicly or privately, in order to form political groups with different ideas. Finally, it allows citizens to ask the government to change by collecting signatures and petitioning. The Bill of Rights was added to the Constitution to protect our rights as U.S. citizens. In the court case Brentwood Academy v. Tennessee Secondary School Athletic Associati on, Brentwood Academy felt their rights were not protected and took legal action for infringement of the First Amendment. This long-standing court case had me asking the question, â€Å"Is it acceptable for high schools to recruit potential athletes?† The conflict between Brentwood Academy, a private school in Brentwood, Tennessee, and the TSSAA, an administration that oversees TN high school athletes, began in 1997. It all started when

Steroids in Professional Athletics Essay - 2570 Words

Steroids in Professional Athletics Just take the shot! It will help you this season; you will be able to do things that you never would have thought possible. Will taking steroids really help your performance as a professional athlete? Many professional athletes find that this is the best way to enhance their athletic abilities but it only promotes physical damage in the long run. If the use of steroids isnt stopped by professional leagues it just shows that they dont care about their athletes and will continue to watch many of them drop like flies from physical damage caused by steroids. The use of anabolic steroids on professional levels should be banned, and any athlete that chooses to use them should be suspended from their†¦show more content†¦?When late football player Lyle Alzado contended in 1991 that anabolic steroid abuse caused his inoperable brain lymphoma, which ultimately killed the retired football player (Denham 63) Yet athletes continue to disregard warnings of the harmful affects and persist on abusing the illegal substances. I think Barry Bonds current injuries can be blamed on his use of designer steroids. This just goes to show that he had his time to shine in breaking many professional baseball records but now he is paying the price for the abuse of steroids. The journal of the American Medical Association has tested many illegal steroids and has found that they give you mass results like all athletes look for in using steroids; however steroids do cause adverse effects such as breast enlargement, heart disease, and cancer. (Denham 64) A group of athletic trainers were brought together and began a 6 to 18 week study of the affects of steroids on several athletes; at the end of the study they came up with result of massive gains in strength but there were signs of cardiovascular disease developing in most of the athletes. (Hartgens 5) Most athletes have knowledge of these side effects. Nearly all the side effects are printed on every bottle of illegal substances at hletes buy, yet they continue to abuse steroids. Athletes know of these effects but they continue to use steroids, they get the results in strength that they are looking for but eventually allShow MoreRelatedAnabolic Steroids : A Fatal Attraction1734 Words   |  7 PagesAnabolic Steroids in Sports The market for top performing athletes in sports in the 21st century is a competitive one. Athletes are pushed to, be stronger, an heal from injuries faster. With the pressure to do well and get picked up by a professional team of sorts goes without saying that hard work is a must to elevate ones professional athletic career, but what if one has reached a plateau or hit a wall in a training regimen and just can not seem to push through? When some athletes hit the proverbialRead MoreAthletes Don t Need Steroids1451 Words   |  6 PagesProfessional athletes don’t need steroids but they put their hard work and dedication to using it. They want to build themselves into an athlete that loves more competition in themselves and others. But why use steroids when you can do it all by yourself and not to cheat but succeed in life do what you can to be a better athlete in sports. Its seem too often these days: the metric rise of an athletic superstar, with fans that marvel at his strength, quickness and agility and then, in an instant theRead MoreThe Effects of Anabolic Steroids on Athletes Essay1663 Words   |  7 PagesIn today’s society in athletics, muscle mass and strength seem more important than in years past. It is believed that many athletes use anabolic steroids to increase their muscle mass and also their strength. Anabolic steroids are a group of synthetic hormones that promote the storage of proteins and the growth of tissue, sometimes used by athletes to increase muscle size and strength. Before the mid 1970’s the use of anabolic androgenic steroids (AAS) was used mainly by highly trained athletesRead MoreUse of Steroids by Athletes Essay1538 Words   |  7 Pagessurvey, a large number of professional athletes are willing to risk their lives for the chance of victory and recognition. The controversy of doping in sports is centered on the use of drugs to increase speed, strength, intensity and endurance. Various sports regulating bodies such as the International Olympic Committee have banned certain performance-enhancing substances because of safety and fair play issues. However, many athletes feel that they have to use steroids to be competitive in theRead MorePed in Sports1082 Words   |  5 Pagesprovide an advantage in athletic performance. Performance-enhancing drugs affect the body in different ways, such as enlarging muscles or increasing the blood’s oxygen-carrying capacity. Despite these apparent benefits, the use of such drugs is considered both competitively unethical and medically dangerous. Most performance-enhancing drugs are outlawed by organizations that govern major amateur and professional sports. II Purpose The use of substances to improve athletic performance is not aRead MoreEssay Athletes And Drug Use1690 Words   |  7 PagesAthletes And Drug Use Many people believe that drug use in professional athletics is not a serious problem, however it is more widespread and serious than people think. In professional athletics the use of drugs is looked upon as somewhat of a serious problem, but is also very discrete and low key. Every once in a while one might see a prominent figure in a certain sport being reprimanded for the use of some outlawed drug, however this is just one of the many who happened to get caught. AthletesRead MoreThe Use Of Anabolic Steroids And How Athletes Are Cheating1482 Words   |  6 PagesThe athletic sports world has drastically evolved since the beginning of the creation of sports. Athletes are becoming bigger, faster and stronger. The competitive edge has started to increase and guys are looking for ways to enhance their performances. Many turn to repetitive practices and healthier diets, while some turn to protein powder. No matter the method the average athlete is trying their best to propel his or her efforts past previous marks. Most stick to natural remedies, but there areRead MoreWhat Performance Enhacing Drugs Have Done to Sports1219 Words   |  5 PagesProfessional athletes are competitive by nature and will do what it takes to win. Sports have been used as not only entertainment but a way for a person to show off their athletic ability. Due to uncontrollable factors people may find it harder to compete or surpass other’s performance. Even with training people’s bodies respond different to physical stimulation. Professional baseball is an extremely competitive sport with hand-eye coordination and strength being key factors. When the differenceRead MoreWhy Performance-Enhancing Drugs Are Ruining Sports Essay1174 Words   |  5 PagesSports are something that everyone in the world, regardless of age, sex, or nationality, can enjoy. Whether its a child playing in his first t-ball game or a professional athlete swimming in the Olympics and everyone in betw een, sports can connect almost everyone. Fan support and overall devotion for athletic competition has raised professional athletes to superstars and national icons; Super Bowl Sunday is a national holiday to some, and sports are one of the largest moneymakers in the economy. BecauseRead More The Use of Steroids and Performance Enhancing Drugs in Sports1507 Words   |  7 PagesI have chosen to write my paper on the topic of steroids and performance enhancing substances that are used today in sports. In this paper I hope to focus on the steroids and performance enhancing drugs and how they have become a problem in sports.   Ã‚  Ã‚  Ã‚  Ã‚  An anabolic steroid is a substance that is related to male sex hormones, known as testosterone. The word â€Å"Anabolic† means muscle building. The word â€Å"steroids† is just referred to as a drug name or a class of drug. Some athletes have made the decision

Geopolitical Community Management Free case study

Questions: 1.What is the geopolitical community in you live? Why is it geopolitical? 2.What is a phenomenological community to which you belong? Why is it a phenomenological community? 3.What would some challenges and benefits be for community health nurses in providing care for different communities? For similar communities? For the same community? What are some possible solutions to the challenges? Answers: 1. The geopolitical community corresponding to my geographical location relates to the North American Core. Indeed, the geopolitical communities designated in terms of geographical locations demarcated by manmade or natural confinements. The region designated as geopolitical as it includes unique community of nations within the North American confinement that interact consistently with the communities of Western Europe to constitute a single big community (Parker, 2015). Indeed, the region of North America comprises of triangular continental region confined across the temperate locations including the Arctic and Tropical boundaries. 2. Indeed, I pertain to the traditional Afro-Christian group that believes in the verbalized transmission of Bible and direct encounter with deity (Bond, 2002, pp. 91-92). This community regarded as phenomenological as the people representing it share similar values, beliefs, contentions and goals in terms of executing prayers and worship. This community believes in exorcism and direct interaction with the divine energy with the practice of expressive language. The interaction of members across this community follows the extent of their relationships, emotional and spiritual bonding and consequent manifestations. 3. The challenges faced by community health nurses while providing assistance and care to communities attribute to the global health issues related to rapid transfer of contagious diseases in the context of travel enhancement across the globe (Lundy, et al., 2015, p. xvi). Contrarily, the benefits relate to the dissemination of health information with the advent of information technology for enhancing the health awareness patterns of communities across the globe. The community health nurses across similar communities face the challenges in terms of rendering home health and hospice care to the patients while mitigating their traditional beliefs, customs and traditions in the community environment. The possible solution to these challenges attribute to establishing therapeutic relationship with patients for effective collaboration in the context of configuring informed decisions regarding care and therapy while considering their autonomy and contentions during nursing interventions. References Bond, G. I. (2002). Community, Communitas, and Cosmos: Toward a Phenomenological Interpretation and Theology of Traditional Afro-Christian Worship. Maryland: University Press of America. Lundy, K. S., Fan, H. Y., Conner, R. F., Villarreal, L. P., Repovich, W., Babcock, D. A., Edwards, K. A. (2015). Community Health Nursing. Burlington: Jones Bartlett. Parker, G. (2015). Western Geopolitical Thought in the Twentieth Century. New York: Routledge.

Magazine Essay Example

Magazine Paper For each magazine, write one paragraph in which you explain why that magazine would be a good advertising outlet to reach potential customers of n online golf club store. Answer: Responses will vary, but one magazine may be a travel magazine. Students might explain how Frieds golf clubs would be a good choice to take on a golfing excursion. 2. In about 600 words, explain the differences between customer acquisition and retention and outline two marketing strategies that would help a company accomplish each of these two objectives. Be sure to present facts and logical arguments that support the use of each strategy for each objective. Answer: Customer retention is about making sure existing customers keep buying from you. On the Net, customer retention also means making sure your site visitors keep returning. Customer acquisition implies attracting new visitors to your Web site. 3. Select a retail store with which you are familiar that has a Web site on which it sells products or services similar to those it sells in its physical retail stores. Explore the Web site and examine it carefully for features that indicate the level of service it provides. Using your experience in the physical store and your review of the Web site, write a 200-word evaluation of the companys touching consistency. Answer: Responses will vary but a review should consider the following: The goal of providing the same quality of service is known as touching consistency. The five levels are: awareness (customers who recognize the name of the company or its products), exploration (potential customers learning more about a companys products and services), familiarity (customers who have completed several transactions and are aware of company policies), commitment (customers with preferences for the product; these customers are loyal and are willing to tell other potential customers), and separation (customers hat are leaving, or separating, from the company for any reason). 4. We will write a custom essay sample on Magazine specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Magazine specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Magazine specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Many people have strong negative reactions to pop-up, pop-behind, interstitial, and rich media ads. Write a 200-word letter to the editor of an Internet industry magazine in Which you explain, from the advertisers viewpoint, why these ads can be effective advertising media. Answer: Responses will vary, but the students might discuss how pop-behind ads remain visible after the browser has closed and keeps that information fresh in the users mind, In addition, a good point to bring up is that unlike pop-up ads, hey do not cover the browser window. 5. In about 300 words, describe the key elements of technology-enabled customer relationship management and outline the advantages that technology- enabled customer relationship management has over traditional seller-customer interactions, Answer: The key elements of technology-enabled CRM are to provide information in response to specific inquiries, identity and respond to specific customer behaviors and preferences, individually tailor discounts to customer, customers choice of distribution channels, price negotiated with the customer, new product treasures created in response to customer demands, and customer retention is a good measurement used to manage CRM. The advantages can be summed up as customer-centric. Traditional relationships focus on customers as a group, not as individuals. 6. In about 400 words, describe what a search engine inclusion and placement broker does and explain why an advertiser might use such a broker rather than working directly with a search engine site. Answer: Responses should include the following information: Search engine placement brokers are companies that aggregate inclusion and placement sights on multiple search engines and then sell those combination packages to advertisers. Exercises I Visit the Redevelop Web site to examine how that company implements occasion segmentation. Write a report of no more than 200 words in which you describe two clear examples of occasion segmentation on the site. Answer: Answers will vary, but Red Envelope has a section that displays various holidays, such as spring, Easter, and birthdays. Students should discuss the details of these different occasions. 2. You are the new online advertising manager for the Midland Daily Courier, a local newspaper. The newspaper wants to sell banner advertising on its site in a variety Of sizes to meet the needs Of its advertisers. Examine the BIB Web site and other online resources of your choosing, then prepare a memo of about 500 words to the newspapers advertising manager that outlines the current state of standards for banner ads. Include a specific recommendation regarding how many different sizes the newspaper should offer and support your recommendation with factual and logical arguments. Answer: The standards for Bad ads include: 468 x 60 (Full Banner) 234 x 60 MIM (Halt Banner) 88 x 31 (Micro Bar) 20 x 90 MIM (Button 1) 120 x 60 (Button 2) 120 x 240 MIM Heretical Banner) 125 x 125 MIX (Square Button) 728 x 90 MIM (Leadership) 3. You have been employed by Switchboard. Com to sell space on its site to advertisers. Create a promotional press release Of approximately 300 words in which you describe the advantages of advertising on Switchboard. Com. You may decide to promote space on the main page, Other specific pages, or all pages. Be prepared to explain why your promotional strategy should work. You may find the Art Of Web Site Promotion, Promotion World, Assistance, or Seltzers HOW to Publicize Your Web Site over the Internet Online Companion links helpful in your task. Answer: Answers will vary, but should consider the following: The differences been the main home page and the other pages Different costs to advertisers between ads on the main page and other pages Different possible Web designs and how they would look on the home page as well as other pages 4. Marti Baron operates a small Web business, The Cannonball, that sells parts, repair kits, books, and accessories to hobbyists who restore antique model trains. Many model train hobbyists and collectors have created Web sites on which they share photos and other information about model trains. Marti is interested in creating an affiliate marketing program that would allow those hobbyists to place links on their sites to The Cannonball and be rewarded with commissions on sales that result from visitors following those links. Examine the services offered by Be Free, Commission Junction, Lancashire, and any other affiliate program brokers you can find on the Web. Recommend at least one affiliate program broker that would be a good fit for Martins business. In about 500 words, explain your recommendation. Be sure to consider the characteristics f Martins business in your analysis. Answer: The students should search different program brokers and try to find one that already deals in hobbies and collectibles. Be Free would be a good fit, since it caters to smaller businesses and is scalable as well. Cases Case 1: Sofas 1. Answers will vary, but advantages to using banner ads would include: reaching a larger audience than with the e-mail list and the ability to place banner ads on partner Web sites. Disadvantages would include: uncertain return on cost of ad placement and possibility of missed contributions from supporters averse to banner ads. Answers will vary, but advantages of limiting distribution to the existing e-mail list would include: reaching a targeted audience guaranteed to be sympathetic to the message, avoiding possibly angering recipients Who may consider the unsolicited e-mail as spam, and saving the expense of purchasing additional e- mail addresses. Disadvantages would include: limiting overall number Of e-mails delivered, missing potentially receptive audiences, and limiting potential campaign earnings from a wider mailing. 3. Answers will vary, but advantages of using formats other than plain. Text in his type of e-mail campaign would include: adding impact to the message by using color, photos, audio, and video, and enhancing the variety of subsequent e-mails by employing different media. Disadvantages would include: increased cost for bandwidth required to deliver and store the e-mails, potentially angering recipients who consider HTML, audio, or video in e-mails to he intrusive or memory wasters in a crowded inbox. Also, videos that start automatically when an e-mail opens may be considered crass by some recipients, 4. Answers will vary, but answers should emphasize considerations related to e- ail etiquette, Sofas privacy policies, and media bandwidth requirements vs.. Audience bandwidth Audio and video allow for more dramatic delivery of information, but may be perceived as more intrusive in an e-mail and will require more bandwidth for viewing. 5. Answers may vary, but some possible alternative reasons to include the increase in donations are: differences in the text content of the emails, cumulative effect Of receiving several emails convincing supporters to take action, supporters planning to donate after receiving the first email but not taking action until later, supporters influenced by aspects Of the campaign in there media, and supporters donating after following the developments in the situation over the course Of the email campaign. Case 2: Montana Mountain Biking 1. Answers may vary, but should include an estimate of which percentage of MOB customers fall into each of the fiver stages of customer loyalty (awareness, exploration, familiarity, commitment, and separation), with supporting details for each conclusion, 2.